Ford Motors, the American automobile giant operates in India through its fully owned subsidiary Ford India, since 1995. The company had moderate success in the Indian market, which was dominated by Indian players like Maruti, Tata and Mahindra among others. This was mainly due to two factors – at that time, Indians were not very confident about foreign brands and the big foreign cars were out of reach for most of the Indians. However, it took almost no time for Ford to understand the mindset of the Indian customers and they began producing cars that suited Indian tastes and preferences.
As a result, in March 2010, Ford India introduced their new small car, named Figo. This car was built based on the Fiesta platform and was instantly noticed by the Indian car buyers. India is an ever-growing market as far as hatchbacks are concerned and the Figo too joined the bandwagon. The car became a best seller for Ford India and won many accolades and awards. Recently, the makers gave it a facelift to keep it in line with the changing times, tastes and preferences. For Information on Ford Best selling SUV.
The current version of Figo is a highly improved model over its predecessor. It comes with great styling, wonderful colour options and is spacious on the inside. Figo is a powerful performer and comes in sporty and attractive design language. It became an instant success in the Indian market. Priced at an ex-showroom range of INR 386278/- to 599900/-, the 2013 Ford Figo sports a stylish exterior. It comes with features like new hexagonal grill, revamped front bumper and headlamps, fog lamps, taillights; trendy 14-inches alloy wheels and so on. The makers added two more color options – Bright Yellow and Kinetic Blue, to the existing range of colours.
The petrol variant of Ford Figo is powered by a 1.2-litre Duratec engine that produces a top power of 70.03 bhp and a peak torque of 102 Nm. On the other hand, the diesel engine under the hood is a 1.4-litre Duratorq power mill with the capacity to generate 68.05 bhp of top power and 160 Nm of peak torque. Both the variants come with five-speed manual transmission gearbox. The mileages are 15.6 kmpl and 20 kmpl for both variants respectively.
Though small, it is a powerful performer. The top speed of Figo is 170 kmph and the car takes just 15.5 seconds to reach the speed of 100 kmph from idle.
Figo offers good safety features too. It comes with disc brakes at front and drum brakes at the rear. Advanced features like ABS with EBD, dual front airbags, three-point seat belts for all passengers, central lock with intelligent keyless entry are the other safety features included in Figo.